In an effort to keep up with the recent demands of their customers, Honeymark has undergone a major reformulation process, giving their entire line of Manuka Honey products a facelift.  Nowadays, consumers are very label savvy and are much more educated about what ingredients are safer and more effective. Even though many of the synthetic or chemical ingredients that have been used in skin care and personal care products over the last few decades are perfectly safe according to the FDA, the consumer preference is all-natural. » Read more: Honeymark Goes All-Natural